Execute Analysis

Analyze data

The purpose of analysis is to fully dive into the data, looking for patterns and themes in experience. 

Qualitative Analysis

Qualitative data is the information we gather from qualitative interviews. It is typically answers to open-ended questions. The purpose of qualitative analysis is to identify emergent themes in the data, building understanding of the participants experience. 

Qualitative analysis happens individually, with at least two researchers splitting the data set into two chunks to d

The intended outcome of qualitative analysis is a summary document (could be a Mural) organized by theme and beginning to 

1. Identify the important questions to answer
2. Code segments, assigning value to long-form qual answers
3. Use a Mural board, spreadsheet or go analogue to group and organize data based on themes. Label groups and name relationships between them when known

Quantitative Analysis

 

Interpret usability data

Synthesize data

Conduct individual synthesis

1. Synthesis must be external. Use Mural, a whiteboard, paper, etc.
2. Write what stands out
3. What seems like the biggest challenge?
4. What are some other top challenges people experience?
5. Identify under 10 challenge categories that stand out and show how they are related

Conduct project team meeting for group synthesis