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Execute Qualitative Analysis

Analyze data

The purpose of analysis is to fully dive into the data, looking for patterns and themes in experience. 

Qualitative Analysis

Qualitative data is the information we gather from qualitative interviews. It is typically answers to open-ended questions. The purpose of qualitative analysis in a DORIS research project is to identify emergentthemes themesand patterns in theexperience data,through buildingorganizing, understandingcoding, ofand thesorting/filtering participantsdata experience.from stakeholder interviews.

QualitativeTop two qualitative analysis happensmethods individually,used:

with
atMaxqda leastanalysis two- researchersfor splittinglarge thesets data(25+ setstakeholders) intoGoogle twoSheets chunksanalysis to- dfor small sets (<25 stakeholders)

The intended outcome of qualitative analysis is a summarybreakdown document (could be a Mural)of organized by theme andthemes beginning to identify initial insights. This is typically in the form of a google doc or a mural board.

Maxqda Qualitative Analysis

Process:

Opening the File and Setting up the Maxqda Workspace
    Open Maxqda file - Saved in Box in the Project Folder (path: /Projects /Project Name /Challenge Defining /Analysis and Synthesis /Qualitative Analysis /Maxqda Files) Once Maxqda file opens, ensure that the view is showing all 4 viewing windows: Document System, Code System, Overview of Coded Segments, and Retrieved Segments. <link to section on full analysis process book>
    Activate All Documents in the Document System Window. Activate one code at a time, prioritizing the codes: Fulfilling, Challenging, RoleSpace, Space Likes/Dislikes, ToolsBetterWork, ConnectionDefinition, InclusiveDefinition, AnythingElse.
      The Retrieved Segments window shows the intersection of all activations. (Activations are always indicated in the bottom left of the Maxqda window.) The Overview of Coded Segments shows the individual segment selected from the activated documents and codes in the Retrieved Segments window. Attach codes by dragging and dropping them into this Overview Window. Need more of a deep dive on this process? <Link to Maxqda Manual: Chapter on Segment Retrieval>
      Coding
        Add codes within the activated code. Sub-codes should show the top themes present in the initial code
          Example: Initial Code: Fulfilling, Sub-codes: People I work with, Feeling trusted, Making an impact, etc. Auto-code larger data sets when known keywords will retrieve many hits. *Refer to Interviewer debrief notes to look for anticipated codes and keywords. 
            Auto-coding saves time by applying a code to all retrieved segments containing the keywords identified. Be sure to review the codes and remove any that do not actually apply Continue to code until all data is coded, or saturation is met. *Need to define saturation File >Save As + add the date to the beginning and your initials to the end. Make sure the file is saved in the correct Box folder.
            Before Coding: After Coding:
              Fulfilling Challenging ToolsBetterWork Space Dislikes Space Likes Connection Inclusion
                Fulfilling
                  People I work with Feeling trusted Making an impact Challenging
                    Workload Lack of trust Inefficient processes ToolsBetterWork
                      Quiet Privacy Technology Autonomy&Trust Space Dislikes
                        Breakroom is cold Workstations are outdated Space Likes
                          Love the new collab space Location is convenient
                          Create Initial Insights Document
                          1. IdentifyOpen insight analysis outline template and arrange in a window/second monitor next to the importantMaxqda questionswindow.
                          While adjusting code activations to answerfilter views, Add supporting details to each section, organizing and rearranging as needed. CodeCopy segments,and assigningpaste valuein relevant and exemplary quotes.
                          Organize the sections by importance/saturation Each researcher completing analysis will come to long-formthe qualsynthesis answersmeeting Usewith atheir Muralown board,Individual spreadsheetanalysis orinsights go analogue to group and organize data based on themes. Label groups and name relationships between them when knowndocument.
                          Quantitative Analysis
                           
                          Interpret usability data


                          Synthesize data

                          Conduct individual synthesis
                            Synthesis must be external. Use Mural, a whiteboard, paper, etc. Write what stands out What seems like the biggest challenge? What are some other top challenges people experience? Identify under 10 challenge categories that stand out and show how they are related
                             
                            Conduct project team meeting for group synthesis