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Terminology
Word List / Glossary Always try to align language with how the client speaks about their people. "People", "employees," "residents," not "users" “Participant” for people in the research, not “subject” or “respondent,” unless differentiating intervi...
Formatting and Structure
Headings and Lists Use a clear heading hierarchy Keep headings short, specific, and concrete; favor phrases that signal the main idea (“Safety First,” “Comfort and Joy,” “A Place at the Table”). Use bulleted lists for non-sequential items and nu...
Accessibility and Inclusivity
Inclusive Language Use people-first or identity-respecting language (“people with disabilities,” “residents who speak Spanish as their first language,” “older adults,” “remote-first employees”). Avoid assumptions about family structure, gender, relig...
Brand Foundation
Our Why (Purpose) To be the voice of the people who matter, so the people most affected by decisions shape what comes next. Mission Helping the doers do better for those they lead. Business statement DORIS is in the business of Human Ecology, studying ho...
Audience
Primary segments DORIS serves mid‑ to large‑scale, mission‑driven organizations navigating complex people decisions. By sector and size Public sector: city and county governments, state and select federal agencies, transit authorities (airports, bus, mu...
Voice and Tone
Voice We speak in clear, everyday language that starts with people—leaders, employees, and communities—and the real futures they are trying to create together. We turn messy, misaligned priorities into shared language, sharp insights, and practical next steps...
Review the interview/survey protocol document for ease of use
Purpose To ensure the interview and survey questions are conversational and easily understood by interviewers and participants. Responsible Party Project Lead Interdependencies The protocols have been written and gate-checked by designated parties. Dire...
Scheduling social media posts via Cloud Campaign
Navigate to https://app.cloudcampaign.com/login Use the maria@dorisresearch.com (1Password) to login Click the "Create Content" button at the top right of the screen, then "Create a Post" Create a Post Create Post Content Visual Guide Name is required. T...