How Might We... Ideation

Purpose

Prompt participants to generate a large number of ideas 

This method requires some research to be completed in advance in order to frame the questions effectively.

Duration 

10 minutes

Tool requirements

• In person: sticky notes and markers for each participant
• Virtual:  Digital whiteboard (Mural)

Facilitators

1

Participants

5-30

Instructions

Prep

1. Craft How Might We... questions that respond to the challenges 
2. Print the questions on banners
   

Execute

1. There are multiple ways to facilitate participants through generating ideas. Common practices include:
   • Break the group into three (assuming there are three questions) and give them three minutes with each question, rotating and repeating the process until every group responds to all questions.
   • Display each question to the entire group and have each individual write their ideas on paper or sticky notes.
   • Conduct a round robin by passing worksheets with the questions on them.

Document

1. Take photos of all ideas and/or collect all worksheets.

External Resources

How Might We Statements: A Powerful Way to Turn Insights into Opportunities

How Might We on Design Kit