Reach Out to People!
Each day/week, a DORIS salesperson is responsible for a specific number of outreach attempts to connect and meet with people. This is a leading indicator behavior. Without a concerted effort to reach out to people to schedule meetings, lagging indicators such as meeting frequency and ultimately project wins will significantly decrease. This is the first and most important step in establishing a successful sales pipeline.
Reachout Strategy
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Begin by establishing a broad strategy for the year on key accounts and list them on the reach-out tracker
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Each week begin the week by establishing who your minimum number of daily reachouts will be made to
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Decide the method for each reachout (Email, Phone Call, Text Message,LinkedIn, Books, Etc.)
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Consult the Sales Coach for strategies on what and how to say in each outreach
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Note: it is expected that one brings a draft of the reach out to the coaching call – this is not time meant for starting from scratch
When someone responds to your message, follow up within 24 hours.
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Always do the legwork of sending over dates to meet; do not put that work on them.
Confirm that anyone you are reaching out to is entered on the contact list (Tab 1.1 in the Black Box) and make sure you are connected to them on LinkedIn.
Remember: Success in this approach requires persistence, adaptability, and a genuine interest in helping others. Always prioritize building relationships over immediate sales.
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